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An identity and marketing collateral for a new development. The residential space is built on the site of a former 17th and 18th century tannery, once at the centre of the leather trade. Its provenance has provided a central hook and inspiration for the design process, and allowed us to devise the name “The Tanyard.” Research revealed that many early leather traders used lettering with an ‘in-stroke;’ in line with these intricacies, the design references the history in similar typefaces and stitched borders along the brochures.

Project completed under the creative direction of Purpose©.

Client
Linden Homes