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Articulating a new brand positioning and marketing collateral for a luxury retail destination in the heart of London.

Project completed under the creative direction of Purpose©.

Client
Oxford Properties

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Identity update for Italian fashion brand, Vicedomini, which involved refining the existing identity, and applying this across editorial and advertising templates.

Project completed under the creative direction of Purpose©.

Client
Vicedomini

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Anna and Drew Macleod’s wedding took place in the wine regions of Melbourne, Australia. The couple wanted a set of wedding stationery that reflected their sociable characters and love for good food and wine, as well as a personal mark that could be integrated into each piece of stationery. After an initial conversation the theme of wine took shape. 

To fulfil their wish for something a little less traditional, we printed circular ‘save the date’ cards with red wine, acting as coasters with visible wine stains. This complex process presented some difficulties in experimenting with the right consistency of wine, which had to be reduced down over time in order to effectively print onto paper. The language used further enhances the theme, featuring phrases such as ‘classic Australian blend’ and ‘Aussie hybrid’. We also designed a mark combining their initials – another example of the attention to detail given to the couple’s unique set of stationery.

Project completed under the creative direction of Purpose©.

Client
Anna and Drew Macleod

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A new, ownable proposition for Kinleigh Folkard and Hayward. ‘Completely London’ brings both KFH’s London wide coverage and local knowledge alive. Completely London has been brought to life throughout their branches, across advertising and marketing materials including POS, internal communications, literature, consumer campaigns right through to taxi branding.

Kinleigh Folkard & Hayward have also launched a quarterly magazine in line with this new positioning, designed in partnership August Media. 

Project completed under the creative direction of Purpose©.

Client
Kinleigh Folkard and Hayward

Awards
APA Awards
Completely London Magazine Grand Prix Category winner
Completely London Magazine Launch of the Year Category winner

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British Heart Foundation required an engaging pack which enables supporters to get on with their fundraising without the need for additional support or materials. Empowering fundraisers to take ownership of their challenges and helping them to join the fight for every heartbeat.

Project completed under the creative direction of Purpose©.

Client
British Heart Foundation

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Oxford Properties, the global real estate arm of OMERS, has a 1,700-strong team across Canada, the US and Europe. They required a portfolio book to introduce the brand and their team.

This is the first execution of their new brand identity – to be shared at meetings and explain who the organisation are, and the nature of their international work. The brochure features bold typography and headlines along with pulled out quotations to project their message. 

Project completed under the creative direction of Purpose©.

Client
Oxford Properties

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A new identity and supporting marketing materials for the global yacht broker IYC.

Project completed under the creative direction of The Superyacht Agency©.

Client
IYC Yacht Brokers

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Promotional mailer for Land Securities tenants in SW1, reminding them of the support that they receive whilst being a Land Securities tenant. 

Project completed under the creative direction of Purpose©.

Client
Land Securities

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Oxford Properties, the global real estate arm of OMERS, own the business park in Reading, Green Park.They required an agent pack to help them show off the park and all it has to offer to prospective tenants.

Project completed under the creative direction of Purpose©.

Client
Oxford Properties

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Design and art direction of a new exhibition stand for luxury marina Christophe Harbour.

Project completed under the creative direction of The Superyacht Agency©.

Client
Christophe Harbour

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An identity and marketing collateral for a new development. The residential space is built on the site of a former 17th and 18th century tannery, once at the centre of the leather trade. Its provenance has provided a central hook and inspiration for the design process, and allowed us to devise the name “The Tanyard.” Research revealed that many early leather traders used lettering with an ‘in-stroke;’ in line with these intricacies, the design references the history in similar typefaces and stitched borders along the brochures.

Project completed under the creative direction of Purpose©.

Client
Linden Homes

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Kinleigh Folkard & Hayward have launched a quarterly magazine in line with their Completely London positioning, designed in partnership August Media.

Project completed under the creative direction of Purpose©.

Client
Kinleigh Folkard and Hayward

Awards
APA Awards
Grand Prix Category winner
Launch of the Year Category winner

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A new, ownable proposition for Kinleigh Folkard and Haywards central London branches.

Project completed under the creative direction of Purpose©.

Client
Kinleigh Folkard and Hayward

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An identity and marketing collateral for phase 1 of a new development, Brentford Lock West. Genuine local people were filmed, photographed and quoted throughout the marketing materials, sales collateral, advertising and website, with the Brentford Lock
West logo referencing ropes featuring at the canal itself.

Project completed under the creative direction of Purpose©.

Client
ISIS Waterside regeneration

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Weldon are among the finest manufacturers of luxury wooden floors. With royal warrents for both Her Majesty the Queen and HRH The Prince of Wales, they have an enviable client list. The brief was to deliver an identity and framework to fully reflect the standards of the company and their products.

Project completed under the creative direction of Purpose©.

Client
Weldon

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Patrick Holford is a world renowned nutritionist who pioneers new approaches to healthcare and nutrition. He also offers a premium product line of nutritional supplements and has a website with a health questionnaire and membership programme. New legislation within the industry and the ongoing challenge of improving membership numbers, introduced the opportunity for a comprehensive rebrand.

The core thought for the Patrick Holford brand is based around 'Simple Wisdom' – accessible, inspiring and confident. This helped inform every aspect of the creative approach.

Project completed under the creative direction of Purpose©.

Client
Patrick Holford

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An identity and suite of marketing materials that celebrate the natural rural beauty and importance of Cholsey Meadows, a flagship development of over 350 new homes. The development will combine heritage with regeneration by incorporating the highest design and quality standards of new build homes, whilst still preserving the historical significance of the listed buildings and parkland. 

Project completed under the creative direction of Purpose©.

Client
Linden Homes

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As part of their extensive range of resources for children and young people, the British Heart Foundation required sets of communication pieces aimed at separate age groups; 8-12 year olds and 13-19 year olds. Each device would have their own voice and purpose, tailoring their voice and message to their audience, with the common goal to support young people living with a heart condition.

For the 13-19 year olds, we created a themed set of collectable mini books known as the ‘guest editions books’, which were all to be guest edited by authors and illustrators such as JK Rowling and the Horrible HIstories team. The books deal with themes such as living with your condition, facts about hospitals and the emotional side of living with a heart condition, engaging with the age group through familiar channels. Through heroic, inspiring stories, the series aims to inform children and provide them with the tools for the fight ahead, through relatable, well-known fictional characters. 

We also created a microsite entitled ‘The Beat’: a community for young adults to talk about their experiences and generate their own content, making it essentially by young adults and not for young adults. The platform provides a way for users to connect regularly in the way favoured by their age group, sharing a variety of content including articles, film, tips and advice. Imagery is true to the lives of the audience, with photography being taken and inspired by young adults. Red patterns are also used as a strong anchor to the compelling stories and simple straplines such as ‘best foot forward’ and ‘heart and soul’.

Project completed under the creative direction of Purpose©.

Client
British Heart Foundation

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WorldSkills London exhibit in the ‘Learning Zone’ at RHS Chelsea Flower Show. The project included an overall identity for the stand, including uniforms, brochures, signage and even seed ingrained paper for bookmarks.

Project completed under the creative direction of Purpose©.

Client
WorldSkills

Award
RHS Chelsea Flower Show
Silver-Gilt Lindley Award

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In the process of a regeneration programme for Victoria Street, London, Land Securities planned to bring high-end retail stores to an area in need of fresh appeal. I created a brochure highlighting the impact fashion could have on the area, through transforming Victoria Street into a catwalk. This would catch the attention of fashion brand managers seeking a new retail destination, in an area that would otherwise be overlooked.

Project completed under the creative direction of Purpose©.

Client
Land Securities

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The Purpose birthday book is a collection of birthday cards which have been lovingly crafted for members of the team over the last ten years. Designing and making birthday cards for staff has been traditions in the studio over the years, having built up a vast collection of (often pun-based) cards taking various forms – from signed tea cups, to colourful bacon baps – each one tailored to reflect a little personality and humour. The Birthday Book takes shape as a concertina, forming a timeline effect which hints at the time and care dedicated by our team during the past decade, to encourage each recipient to smile, laugh and at times blush a little at their very own personalised birthday card. 

Project completed under the creative direction of Purpose©.

Client
Purpose

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Set of guidelines to help european territories launch their own Orange Wednesdays partnerships.

Project completed under the creative direction of Purpose©.

Client
Orange

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An identity for a new boutique public house and hotel in Belgravia. The site has been a traditional tavern since the 1800s. Drawing on influences from historical signage, typography and illustration, I created an identity which references the building’s history and heritage, whilst maintaining the modernity favoured by the client.

Project completed under the creative direction of Purpose©.

Client
Cubitt House