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Anna and Drew Macleod’s wedding took place in the wine regions of Melbourne, Australia. The couple wanted a set of wedding stationery that reflected their sociable characters and love for good food and wine, as well as a personal mark that could be integrated into each piece of stationery. After an initial conversation the theme of wine took shape. 

To fulfil their wish for something a little less traditional, we printed circular ‘save the date’ cards with red wine, acting as coasters with visible wine stains. This complex process presented some difficulties in experimenting with the right consistency of wine, which had to be reduced down over time in order to effectively print onto paper. The language used further enhances the theme, featuring phrases such as ‘classic Australian blend’ and ‘Aussie hybrid’. We also designed a mark combining their initials – another example of the attention to detail given to the couple’s unique set of stationery.

Project completed under the creative direction of Purpose©.

Client
Anna and Drew Macleod