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In the process of a regeneration programme for Victoria Street, London, Land Securities planned to bring high-end retail stores to an area in need of fresh appeal. I created a brochure highlighting the impact fashion could have on the area, through transforming Victoria Street into a catwalk. This would catch the attention of fashion brand managers seeking a new retail destination, in an area that would otherwise be overlooked.

Project completed under the creative direction of Purpose©.

Client
Land Securities