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Patrick Holford is a world renowned nutritionist who pioneers new approaches to healthcare and nutrition. He also offers a premium product line of nutritional supplements and has a website with a health questionnaire and membership programme. New legislation within the industry and the ongoing challenge of improving membership numbers, introduced the opportunity for a comprehensive rebrand.

The core thought for the Patrick Holford brand is based around 'Simple Wisdom' – accessible, inspiring and confident. This helped inform every aspect of the creative approach.

Project completed under the creative direction of Purpose©.

Client
Patrick Holford