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The Purpose birthday book is a collection of birthday cards which have been lovingly crafted for members of the team over the last ten years. Designing and making birthday cards for staff has been traditions in the studio over the years, having built up a vast collection of (often pun-based) cards taking various forms – from signed tea cups, to colourful bacon baps – each one tailored to reflect a little personality and humour. The Birthday Book takes shape as a concertina, forming a timeline effect which hints at the time and care dedicated by our team during the past decade, to encourage each recipient to smile, laugh and at times blush a little at their very own personalised birthday card. 

Project completed under the creative direction of Purpose©.

Client
Purpose